The information generated in the pricing tab can help inform the following recommended strategies:
Inform Internal Resource Allocation
- Evaluate the time spent on an existing partnership against the revenue of that partner
- Evaluate the level and specific assets that your organization leverages at specific giving thresholds
- Identify opportunities to increase investment with existing partners who are below the minimum threshold
- Use the suggested minimum threshold to focus your fundraising team on defining or adjusting appropriate giving thresholds
Inform Ask of Potential Prospects
- Establish price points that will guide conversations with potential prospects
- Differentiate your organization’s value proposition and identify unique value that you bring to the table
Development of Valuable Assets
- Use the areas for growth and underperformance and the potential minimum threshold to substantiate internal investment in building out assets
- Use the areas for growth and underperformance to identify growth opportunities for expansion and new revenue
Upsell Existing partners
- Leverage the minimum threshold to increase existing partners’ giving threshold to match your value, having tangible metrics to justify the conversation
- Leverage the minimum threshold and total asset value to convert partners to multi-year commitments that reflect your organization’s overall valuation.