While all fields must have an entry in order to be submitted. If your team doesn't have a metric or its not something you have been measuring or collecting, best practice is to put 0, this is also a good indicator of areas your team can grow in.
These are the required data points to set up a good skeleton for the asset valuation. Everything else is supplementary for a more robust report.
The data points you will need are:
- Current minimum threshold
- Community Impact
- Influencer Support
- Brand Exposure
- Earned Media
- Owned Media
- Shared Media
Nice to Have Data Points:
- Unaided Brand Awareness
- Aided Brand Awareness
- Audience Loyalty
- Audience Activation
- Corporate Partner Strategy
- Paid Media
- Total Pieces of Event Collateral
- Live Partner Activation
- Custom Assets