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The POS Inspo Book showcases examples of successful point-of-sale (POS) fundraising campaigns conducted by various companies, illustrating mechanisms, communication strategies, and unique features to inspire organizations looking to implement or enhance their own campaigns. Key takeaways include:
Highlights:
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Donation Mechanisms:
- Register donations (e.g., Walmart's Feeding America campaign, Kroger’s round-up donations).
- Product-specific contributions (e.g., Lush’s Charity Pot).
- Special campaigns (e.g., Walgreens’ Red Nose Day, Tractor Supply's Paper Clover).
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Communication Strategies:
- In-store signage and digital displays.
- Employee engagement to inform customers.
- Social media, apps, and community events to raise awareness.
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Unique Features:
- Matching donations (e.g., Whole Foods’ local product matches).
- Thematic campaigns (e.g., IKEA’s “Real Life Roomsets” raising awareness about homelessness).
- Interactive elements like Chili’s “Create a Pepper” campaign.
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Impact Examples:
- Large-scale results include Walmart raising $20M and donating 1.8B meals, PetSmart raising $41.8M, and Rite Aid leveraging customer loyalty programs to generate $9.5M.
The book emphasizes innovation, storytelling, and community alignment as key drivers of success in POS fundraising campaigns. It provides diverse, real-world examples to inspire effective and engaging donation strategies.