How did you come up with these values?
Our Methodology - To determine your valuation and minimum threshold, Accelerist uses a combination of quantitative analysis, consumer and partner qualitative research, intangible multiple rating assignments based on your assets relative to the size and scope of your organization, and contextual intelligence.
Accelerist determines the quantitative value of various brand assets, including operational expense ratio, length of time in existence, impact on mission, year-over-year fundraising income, brand awareness, mission urgency, audience loyalty and activation, third-party organization rating (e.g., Guidestar), and mission relevancy.
Combining the intangible value assessment with industry-standard media formulas, Accelerist presents the following outcomes: total asset value, tangible media value, suggested minimum threshold and potential minimum threshold.