Minimize email bounce backs, protect your domain reputation and help the email providers know your Accelerist generated emails are legitimate.
To set up SPF, you publish a TXT record to the DNS configuration for your domain. This record contains a list of the servers that you authorize to send email from your domain. When an email provider receives a message from your domain, it checks the DNS records for your domain to make sure that the email was sent from an authorized server.
When you send email through Amazon SES, the messages that you send pass an SPF check by default. Amazon SES specifies a MAIL FROM domain for each message that is a subdomain of amazonses.com, and the sending mail server for the message aligns with this domain.
You can optionally publish your own SPF record. By publishing an SPF record, your email can comply with Domain-based Message Authentication, Reporting and Conformance (DMARC). For more information, see Complying with DMARC.
Adding an SPF Record
To publish an SPF record, you have to add a new TXT record to the DNS configuration for your domain. The procedures for updating DNS records vary depending on which DNS or web hosting provider you use.