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The Corporate Fundraising Checklist provides steps for nonprofits to secure and manage corporate partnerships:
- Basics: Understand trends, ensure readiness, and conduct a SWOT analysis.
- Goals: Set revenue targets, define partnership types, and focus on outcomes like awareness and impact.
- Packaging: Highlight your unique value, align with CSR goals, and use case studies for credibility.
- Ideal Partners: Profile target companies by industry, goals, and motivations; source decision-maker contacts.
- Content: Create pitch decks, thought leadership, and social media campaigns to attract partners.
- Outreach: Use networking, board involvement, and multichannel strategies for engagement.
- Execution: Provide clear project plans, regular communication, and impact reporting.
- Systems: Use CRMs, automation, and brand monitoring tools for efficiency.
It’s a step-by-step guide to build strong, impactful corporate relationships.