Audience Data: Deeper Dive

We are surprised by some of the brands our audience seems interested in, can you elaborate?

Brands, interests, tv shows, oh my! Much of this report reveals the most differentiating attributes of your constituents relative to other nonprofit constituents as opposed to simply reporting on your constituents’ [affinities, interests] by volume. Otherwise, all of our reports would just show that people shop at Target! To see more information on favorite brands, take a look at the raw data file. 

* Remember you can download the raw data file in the audience tab, see below