7 Things Not To Say To A Corporate Prospect

The "7 Things Not to Say to a Corporate Prospect" guide advises avoiding common pitfalls in fundraising conversations:

1. Don’t say: "Let us know if you change your mind."

   • Instead: Offer to share updates and keep the connection open.

2. Don’t say: "Our mission is complex and hard to measure."

   • Instead: Highlight measurable outcomes and clear goals.

3. Don’t say: "I don’t know much about your giving."

   • Instead: Show research and ask about their goals and values.

4. Don’t say: "You partner with [competitor]; let us know if that changes."

   • Instead: Explore partnership exclusivity and complementing their efforts.

5. Don’t say: "Let us know when you have more to donate."

   • Instead: Suggest creative, budget-friendly collaboration options.

6. Don’t say: "We’re a great cause; let’s work together."

   • Instead: Emphasize shared values and the benefits of collaboration.

7. Don’t say: "We require a minimum commitment."

   • Instead: Offer flexible entry points to build the relationship.

Focus on value, research, and collaboration to engage prospects effectively.